THE HOME SELLING PROCESS
OUR 9 STEP PROCESS
1. PRE-WALK AND STAGING
When you are ready to put your home on the market, we like to set up an appointment to come by and do a walk-through with you. This appointment is very important. We need to gather information about any upgrades, remodels, or any new features you’ve completed. We can also give you tips on how to stage your home and anything needed to make it more appealing to a buyer. Getting the home properly prepared for photos, video and marketing is essential. We only get one first impression!
2. MARKET ANALYSIS
After our initial appointment, we will begin analyzing the market and put a report together to determine our pricing strategy for the current market conditions. The industry term for this a CMA (comparative market analysis). We will also begin our marketing plan for your home.
3. COMPLETING THE PAPERWORK
We will prepare a listing agreement and determine the date you want to put it on the market. At this time, we will also go over showing restrictions, utility information and review and sign other necessary documentation such as the seller disclosure and lockbox addendum.
Once we complete the paperwork, it’s time to conduct a marketing plan. Effective marketing and a robust internet presence are the main focus. We will determine a date and time for a photography/video appointment that fits your schedule. Once photos are completed, we begin advertising our “coming soon” campaign on social media platforms and start printing marketing materials.
5. GET IT LISTED!
Once the marketing plan is complete, we will list your home on the multiple listing system and get it active quickly.
6. RESPONDING TO THE MARKET
Once we are active, we will begin listening and responding to the market accordingly. We will ask all showing agents and buyers from open houses for feedback on the home and take their recommendations into consideration. If multiple buyers are commenting on a bad pet smell or saying that our asking price being too high, we can discuss our options and make adjustments accordingly. During tough market conditions I will make recommendations to position yourself competitively and strategically to get your home sold quickly, for a good price.
7. NEGOTIATING THE CONTRACT
Once we receive an offer, it will be a process of analyzing all of the terms, determining our counter and coming to a final agreement. We typically have 24 hours to respond to an offer, however in a tight market buyers may ask for a quicker response time.
8. COORDINATING THE SALE.
There is a highly involved process of coordinating the transaction from contract-to-close. This includes an appraisal, inspections, quotes and repairs, loan approval, survey, title work, etc. Our team transaction coordinator is trained to provide you the best customer service from this point forward. The coordinator is in charge of keeping track of contract timeframe, scheduling appointments, sending necessary documents for signatures, following up with lenders and providing all the closing-day information.
Prepare yourself to sign documents and collect your check, it’s closing day! Buyers will typically do a walk-through the day before or day of closing and it’s important to have the home free and clear of all personal items. Closing should take approximately 1 hour but we recommend blocking at least 3 hours out of your day. You will be signing documents and collecting your check. Please bring two sets of identification, any and all extra sets of keys, garage door openers or important items the buyer will need to make it a smooth and easy transition into their new home.